Identify your competitors in each price zone and perform Price simulations to optimize revenue
Capture information from the market using Prisma's Mystery Shopper APP and Web Scrapers
Analyze the impact of your decisions
Keep consistency between related products, round up your prices strategically and execute your business and category rules
Receive new prices suggestions based on costs, market prices, inventory levels, taxes & consumer behaviors
Is your customer experience and price image consistent across channels?
Do you need to calculate the elasticity and cross-elasticities of each product?
Is our pricing system optimizing volume and margin?
News, Insights & Resources
Is your pricing strategy not working? These could be the 4 reasons
Choosing a pricing strategy is one of the biggest challenges for any business, as it is the result of complex calculations, research, understanding, and the ability to take risks.
Prisma Index: Applying Geomarketing in Retail
Index are one of the main statistical tools used in economics. Its value measures the change in a variable or group of variables over time.
The 4 omnichannel challenges that retailers must solve
The current pandemic has retailers looking for investments to deliver an efficient omnichannel experience.
Prisma Pricing Module
With Prisma Pricing you can achieve your desired competitive positioning making your prices attractive and taking care of your margin and your resources.